Background and Project Approach

PharmaFutures 3 was the third in a series of investor-led dialogues focusing on the Emerging Opportunities in middle income countries.

Middle income markets, such as China, India, Brazil and the Philippines are seen by many in the healthcare industry as presenting significant new business opportunities. And it’s no wonder – rising incomes, changing demographics and evolving epidemiology in these geographies represent a sizeable shift in the market landscape.

This remarkable transformation, however, is taking place against a backdrop of continuing poverty and acute and chronic healthcare needs for millions of people. PharmaFutures 3: Emerging Opportunities explored the ways in which pharmaceutical companies can balance the opportunities offered by a growing consumer base with the need to develop more sustainable models that improve access to medicines and healthcare of the poor majority.


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In the face of environmental, business and societal changes, pharmaceutical companies must adapt their business models to new markets with commercial potential – even if it conflicts with decades of practice – or risk getting left behind.

Stewart Adkins, Stewart Adkins Advisors Limited