Emerging Opportunities

For PharmaFutures 3: Emerging Opportunities, the people and partners involved explored the links between sustainable pharmaceutical business models and improved health outcomes in middle-income markets, including China, India and Brazil.

The project approach was based on the premise that the industry’s profitability and society’s access to affordable healthcare must align for the healthcare industry to thrive.

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Running from January to December 2008, this structured dialogue between industry, investors, entrepreneurs and global health experts investigated how novel approaches to value creation in emerging markets might benefit both the pharmaceutical industry and society by increasing business value while improving health for millions of people who currently have little to no access to affordable, quality health care.


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In the face of environmental, business and societal changes, pharmaceutical companies must adapt their business models to new markets with commercial potential – even if it conflicts with decades of practice – or risk getting left behind.

Stewart Adkins, Stewart Adkins Advisors Limited