PharmaFutures was set up in response to the serious challenges facing the pharmaceutical industry and, in particular, the dilemma of meeting short-term profitability for investors while meeting growing societal expectations of effective, affordable and accessible medicines. The aim of this project is to help investors and companies reconcile these competitive tensions to enable the industry to more systematically and strategically address these unmet societal needs.


In the face of environmental, business and societal changes, pharmaceutical companies must adapt their business models to new markets with commercial potential – even if it conflicts with decades of practice – or risk getting left behind.

Stewart Adkins, Stewart Adkins Advisors Limited