Unique approach

While each of the PharmaFutures initiatives is distinct, the common thread is the investor-led discussion focused on identifying long-term value creation opportunities that will yield enhanced public health outcomes. The project approach began with a scenario-planning exercise and has increasingly become more granular, exploring key value drivers for the pharmaceutical industry and identifying potential new models for expanding access to healthcare in emerging markets, including China, Brazil and India.

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This is such a vital industry, with a strong and complex social contract. Hopefully, PharmaFutures can contribute to improved communications and a better alignment between society and shareholder needs.

Sophia Tickell, Director of PharmaFutures